The trend in recent years has been to shift marketing campaigns towards digital products, but printed media shouldn’t be overlooked as there are still many benefits of newsletters that are mailed the old fashioned way.
While there are clearly rewards to be gained from compiling a mailing list of emails, it should also be remembered that this marketing strategy is somewhat oversaturated now. When every business is vying for attention through email marketing campaigns, they can get tiresome and lose their impact. This is one of the benefits of newsletters printed traditionally, as they retain their impact and engagement with the customer.
In fact, now that the days of piles of junk mail arriving in the post are long behind us, printed media such as newsletters can really stand a business apart from its competitors. The unique qualities of print media can help enhance brand reputation while improving customer relationships.
Let’s look closer at how to improve brand reputation as well as how to improve customer relationships, and why your business should consider the benefits of newsletters by ordering print marketing products from the variety of printers Warwick has to offer.
Substance And Stimulation
One of the most significant benefits of newsletters printed traditionally compared to their digital counterparts is the tangible substance they provide. Printed newsletters have visibility and can stimulate the senses, and that substance transfers to the message and goals of the product itself.
Telling A Story
There has been a notable shift in the perception of what consumers are looking for in recent years. Consumers want to know what they are buying into and that the business they buy from aligns with their own ideals. A printed newsletter provides much more opportunity to tell a story about your business with more depth. This can enhance your business brand reputation in a positive way as it will give you more credibility.
Improve ROI
Printed newsletters can also generate a greater ROI, with 80% of consumers reading traditionally mailed newsletters. Most consumers simply prefer printed newsletters to digital ones, and they are more likely to read them more than once. In contrast, while an emailed newsletter might get a glance from the recipient, if it is not immediately impactful then it is likely forgotten or deleted straightaway.
Establish Trust
Another one of the benefits of newsletters is that they can help establish trust through the use of informative articles. Your business can use such printed media to position your brand as experts or even leaders in your industry. Knowing how to improve brand reputation like this can be hugely beneficial for business growth.
Community Engagement
Beyond the direct benefits to businesses, printed newsletters play a pivotal role in fostering local community spirit. By featuring recent or upcoming events, highlighting local social group activities, and showcasing nearby business offerings, these newsletters serve as a central hub for community engagement. This aspect of printed newsletters not only enhances visibility among local consumers but also embeds businesses into the fabric of daily community interaction. As a result, printed newsletters do more than just promote products or services; they build bridges between businesses and the communities they serve, nurturing a sense of belonging and a shared collective purpose.
Engage Customers
Finally, knowing how to effectively manage customer relationships is also crucial. This is once again where the printed newsletter can help, as it has the potential to nurture your relationship with repeat customers. By consistently providing engaging content in each newsletter, customers are more likely to remain connected and interact with your brand.
If you are interested in reaping the benefits of newsletters, please don’t hesitate to get in touch with the team at Think, Design & Print today to explore tailored strategies for enhancing your brand reputation through the effective use of printed newsletters.
