Digital marketing rightfully commands a significant portion of the modern marketing budget and strategy, but are leaflets effective too? The simple answer is yes, and local leaflet distribution should not be overlooked by any businesses seeking to establish themselves in a local market.
When designed and printed correctly by skilled and experienced printers, leaflets can function as a cost-effective way to directly engage with local customers, while using recyclable material ensures there is no waste product. As we explain in more detail below, leaflets can even work more effectively for marketing locally than digital campaigns, allowing businesses the opportunity to personally engage with potential customers in person.
Let’s take a closer look at these benefits for businesses and the advantages of local leaflet distribution provided by the variety of printers Warwick has to offer.
Are Leaflets Effective Marketing?
The leaflet benefits for businesses include them being an effective way to establish your organisation amongst other local businesses and homes. They are not expensive to produce and are easy to distribute throughout the local area, whether that is amongst other local businesses or residential areas.
Leaflets can actually be much more effective locally than digital marketing. This is because digital marketing often encounters problems when advertising for a specific local area, especially considering how many online adverts are simply being ignored, due in part to oversaturation of digital media. This example of leaflet benefits should make any small to medium-sized business consider including local leaflet distribution as a major part of its advertising to help them strengthen their relationship with the local community.
Leaflet Benefits Include Recycling
When asking ‘are leaflets effective’, it is important to pay attention to the impact on the environment that such products may have. Many consumers these days are conscious of their own impact on the environment, so using recyclable material for printed advertising will have a positive impact on their perception of your organisation.
Companies that produce single-use products that cannot be recycled are generally viewed more poorly by the public these days. So, using recyclable materials ensures your business maintains a good standing in the local community which can help to build trust and positive attitudes towards your brand.
Engage With Locals Via Local Leaflet Distribution
By representing your business in places such as local events, you can interact with your local audience and ensure that they are not only actually receiving the leaflet, but that you’re building a personal connection with potential customers. This connection enables you to be recognised locally, due to customers now having something that will stick with them as more memorable and engaging.
This more personal engagement ensures the leaflet’s impact on the potential customer will be much greater than if they happened across it without any human interaction to accompany it. You will also be right there to answer any immediate questions that occur to the prospective customers, further enhancing your chances of turning leads into conversions.