One of the key aspects of growing a business is building trust amongst your customers. When a customer trusts your business, they are far more likely to remain loyal and continue buying your product or using your service.
There are lots of ways for businesses to build this valuable trust of course, including providing excellent customer service and having a good quality product or service to begin with. But there are other ways to cultivate trust with customers and print mail marketing is one such way.
Implementing effective print marketing methods offers numerous advantages for your brand. Not only does it foster stronger connections with consumers, but it also facilitates trust-building. By leveraging the power of print, you can establish meaningful relationships and instil confidence in your audience. For example, 82% of consumers trust print marketing when making a purchase decision. This means that effective print marketing gives a company a good chance of forming better relationships with consumers and establishing that vital trust.
So why is direct mail printing so trusted by consumers, and how can your business use effective print marketing to improve customer trust?
Why Print Marketing Is So Highly Trusted
Print marketing marked the onset of advertising and was the primary form of advertising for a long time before the dawn of the digital age. As it was the first mode of advertising before the digital era took over, print marketing has long built a lot of target-specific trust with businesses and consumers.
Print marketing is the old familiar; it is something reliable that can be held in the hand and doesn’t disappear with a single click or swipe. In a world brimming with pixels and pop-ups, the tangibility and authenticity of print marketing is as valuable as ever.
Effective Print Mail Marketing Makes A Lasting Impact
If you want to create a long-lasting and impactful impression of your company image in the minds of people, then effective print marketing is a great starting point. Studies have shown that 56% of customers find print marketing to be the most trustworthy form of advertising, making it even more crucial to recognise and incorporate print marketing as an integral part of your company’s comprehensive marketing strategy. By leveraging the power of print, you can engage with your target audience in a tangible and credible way, leaving a lasting memory of your brand that resonates more strongly with potential customers.
Print Marketing Gets More Attention
It will always be harder to get someone’s attention with a digital advert than it is with printed marketing. With there being so many scammers on social media and online in general, a consumer is less likely to trust a digital product ad that pops-up on their screen or on a sidebar while they are actively trying to do something else online.
In contrast, print marketing adopts a more respectful and subtle approach. It enters the consumer’s space without the urgency or intrusiveness associated with digital ads. A well-designed print piece, be it a brochure, flyer, or catalogue, doesn’t demand immediate attention. Instead, it offers the chance for the consumer to engage with the material on their own terms and at their own pace. This respect for the consumer’s personal space and time significantly enhances the perceived value and credibility of the message.
If you want to integrate print mail marketing into your marketing strategy, then contact us today to discuss how we can help you implement an effective print marketing campaign.
